Google My World, the future Second Life?
These last days, it is had been speaking of which Google could be preparing a called product My World, destined to being a potential competition for the Second Life de Linden Labs. The rumor arose after which a survey to students of the State University of Arizona was made. In our attempt to see how feasible it is the rumor, we will look for the points favor that has Google to release a product like this. In order to analyze this potential product My World, we will be comparing it with Second Life (in case they release it of public form), for which we will have to be centered in several aspects, to being these: image of the company, base of users, infrastructure, potential of products, interoperability with other services of the company, platform of productive publicity (AdSense) and constant evolution like ideology.
Image
Something that it is not possible to be denied to him to Google, is its image in the market. At the moment, well-known worldwide is the finder more, as also it is it his mark. The strategies of the company as far as improving it, never let surprise to us, since with initiatives as the one of “It appears in a video of Gmail“, they gain the public at world-wide level… and they are not timid in recognizing it. But, to assure to us that its image is the sufficiently well-known thing, we must pay attention to that would be its competition, Are contiguous Labs. This company, if it were not by his product Second Life, totally would not be known (accept critics to this affirmation), and worse still… there is people in the world that does not know the existence of this completely, nor of its virtual world… However, if we mentioned to any person the Google word to him, we have a 99% of probability (I do not believe in these, but the idea is to illustrate the point) of which it recognizes better in question… and still, than relate it to looking for by Internet. This aspect, in case of removing a new product, favors too much to him since beforehand we know that they have a base of users… point who we touched next.
Base of users
Without a doubt, the amount people who use Google is important assets of the company, since he is extremely great. Eye, all these really are not users who experiment in Internet, and he could more play to me whereupon many of these do not know that the company offers more than a seeking site (at least they know that they are possible to be looked for, outside words, images, the news… etc). Even so, total of users experimented, is sufficient like so that these products prove like Reader, GMail, Earth (among others), and help in correction of errors (by means of Feedback, that admirably, they consider), so that when the product really arrives at the great masses… he is the sufficiently polished thing so that people feel as, and by mainly, has confidence in the product in himself (something crucial at the time of speaking of software in computer science). Since to be able to lodge this great mass of users, to future, the company must count on a good infrastructure… that will be our next subject.
Infrastructure
Entering this subject, we must emphasize that the company is a monster in Internet, or by its great networks of own servants, like also by the fact that they glide to invest still more in these. Who remembers whichever times has fallen Google in the last 3 years? At the most… they will be 2 or 3 times… and this it is part of the commitment that puts this great company, at the time of looking for the confidence of his users. If a service is available at any time that we wished it… then, it is more probable that we turn upside down to this whenever we need some utility that the same one can offer us. If we analyzed, more inside, than at the moment Google it has nonsingle infrastructure to hold his finder, but also to manage a system of own mail (GMail), a planetarium (Earth and Maps); storage of photos (Picasa); storage of sites webs, and many services… then we must more recognize that the company counts on sufficient infrastructure since to make any movement necessary… and but they counted on this capacity… would extend it, simple… (money not them lack… they do not create).
Product potential
One comments, that the Google My World, could be supported by the own Google Earth, with which the company or would completely do without to create a new product in three dimensions by the end of to give base to this new product (without counting the fact that or they have the maps… and until the buildings). In any case, this demonstrates us potential that presents/displays each product of company, since the users normally are the one who try to express each option to the maximum… and Google knows it… is by this, that always lets margin the denominated ones power users or, quite peculiar users, with time and desire to explore. Without a doubt, thinking that Google My World is sent on the Earth, puts the skin of hen… to the knowledge that could travel by… being a this virtual world real (that is to say, based on that we know).
Interoperability, within Google
In favor of the company, it is the fact that his products normally have an operation with others, which would not surprise us for that within My World we could read our mail, or to look for from there inside… To knowing, that if the company knows how to take advantage of a potential product like this, it could even motivate us to many to let live in our first life (joke), something that Second Life has like primary target (…) and that stops many cases it has obtained it. On the other hand, we remember that the company recently was holder of sites when commented on the possibility that it left a product to make micropayments. This, within a virtual world, would take to that the companies really are interested to that way sell… one, because is Google, and two… because outside its own mark, has sufficient endorsement like not defrauding them.
Platform of productive publicity
To emphasize the fact that AdSense has demonstrated to be an excellent platform (of income) of publicity, is necessary. If to this, we added the possibility to him of the inner publicity in this virtual world, the product completely becomes attractive. Let us remember, that not long ago time, the important companies (within which, it was Google) began to be interested suddenly in different companies that make publicity within games, reason why a Virtual AdSense, would not be very far from being reality… since finally it took control of Average Adscape.
Constant evolution
Another aspect which we cannot deny of Google, is that without a doubt they try to evolve of constant form… are like a boy when learns to walk… do not stop to move from a side to the other, whereas the parents enjoy the joy of the same one. With Google, it passes the same… they exactly evolve as much as company, as each one of their products… and, their shareholders (they would be the parents) is put happy clearly that thus it is. , the users, we see beneficiaries as well enormously… since most of its products they are gratuitous (based on publicity). This leaves us, which the possibility that Google between in this segment, is quite great, dice that the market has found attractive east type of products… although They are contiguous Labs has had its problems, several and serious, the one that has caused that many companies are begun to retire del product. Even so, the potential exists… and Google knows it.
Conclusion
Let us see or a Google My World, we are not sure that in case of existing… the same one it would be a full success. At least, in its launching… and if the company really knows to take advantage of its strengths. It is clear that They are contiguous Labs will have to think like following ahead… and if to donate its throne to the company of the searches, or to fight by this…
Source: Techtear