DoubleClick sends its platform for moving bodies
Doubleclick is expanding its services of announcements for moving bodies, whereas it hopes to that Google passes the process of regulations and carries out the acquisition of the company. The clients of Doubleclick can from now on, to sell and to manage announcements online and in moving bodies. The new option will be integrated in the service of publicity of Doubleclick, reason why their clients will be able in the same way to program the announcements for moving bodies that did it until now. The announcements for moving bodies will adapt to the size of the screens of the different movable devices. Many of the leaders in publicity online, including Google, are focusing their efforts in improving their technology for publicity in moving bodies. At the moment, Google continues battling in the courts due to the federal laws on monopoly and privacy, the rest of companies of the sector continue developing its technologies for announcements in moving bodies, like AOL that recently bought Third Average Screen.
The interest in the announcements for moving bodies must to the expectations of growth of the sector. Of 32,2 million dollars that have obtained from east benefit year, one hopes that in 2012 they have raised until 1,4 billion.
Source: OjoBuscador